Content is everything when it comes to online marketing, and one of the best ways to get your content out there is by having your own blog.

A blog, also known as a “weblog,” is where you post your thoughts, opinions, and ideas about a topic of interest.

You can set up a blog on your own website via the popular WordPress blogging platform. Alternatively, you can have blogs on the WordPress.com site or the Blogger.com site (which is operated by the search engine Google).

All three options can be effective, though you really want to have a blog on your own site at some point, as this can help to bring people back to your main site.

Like any effective online marketing method, you want to blog regularly. You do not want to blog once a week or once a month and think you’re going to get quality traffic back to your site or have them interact with your content. How To Write Blogs And What Is Guest Blogging?

By “interacting,” I mean posting comments in reply to your post or asking questions about your content or business, etc. Additionally, if you post quality content, they may be willing to “Like” that content (which would transmit that content to Facebook), “Tweet” that content (which would transmit that content to Twitter), and/or “Share” that content (which would transmit that content to Google+ and/or LinkedIn).

This is another reason why it’s so important to have your own blog on your own site, as sharing and liking on social media can bring new people to your site to read your content, interact with it, and consider your products and services.

This also can have an effect on how high your site ranks in the search engines because, Google and the other search engines now take social media interaction heavily into their rankings.

So if your blog content is causing greater social media interaction than your competitors, your site has a better chance of ranking higher for those topics than theirs.

Guest Blogging

Another way to effectively use blogging in your business is to do guest blog posting. I may wonder, “What is guest blog posting?” This is where you will post your content on someone else’s blog.

Right now, you’re probably thinking, “Why would someone else allow me to post my content on their own website, and why would I want to do that in the first place?”

That’s a great question (two questions, actually), and here is why: All website owners are always looking for fresh content, and it’s not always easy to provide that content. If you can help to provide them with relevant content, they will be grateful.

The reason you’ll want to do it is because you can provide a little commentary on yourself and your business down at the bottom of your blog post, as well as provide a link back to your website.

Again, your blog post can be spread around on social media if they find the content of good quality. Additionally, because you have a link to your site on another site, Google will see that as your site having more authority and relevance in your niche; as a result, your site will gain greater rankings in the search engine.

Note that you should only post your quality content on sites that are comparable or compatible to yours. In other words, if you are involved in online marketing and are talking about why video marketing is so vital in today’s world, putting that content on an animal or nature site is not a good idea.

If the site has a totally different audience to the audience your blog attracts, then your content probably won’t attract them back to your site.

Even if it did, you probably wouldn’t be able to get their contact information because they likely won’t be interested in hearing more from you because the subject matter is not relevant to theirs. As a result, you should try to find subjects that are in or complementary to your niche to do guest blog posting, as this will yield the best results for your business.

Therefore, having your own blog and doing guest blog posting can bring much targeted traffic back to your site for free. You just need to write quality content to have people share your content on their social media sites with their friends, family, and followers.

This can lead to additional subscribers and eventual customers for your business. Posting your content on complementary blogs in your niche can both increase the number of your subscribers and customers, as well as boost your site’s search engine rankings thanks to the backlinks you get from those posts.